Doe Deere is the founder of Lime Crime Cosmetics. She is a bold person who likes a lot of colors and wants her personality to show through her makeup instead of being covered up by the makeup. She is a strong leader and has brought the company up from nothing into something. She works independently and does so without the need for distributors. She is able to provide her customers with the best of the best in bold makeup and skincare options. This is something that she is passionate about because she enjoys bold makeup herself.
Her makeup company is a result of her wanting a makeup that is good for her skin and provides her with the bold and beautiful look that she loves. Before Lime Crime was on the scene, the only option for bold makeup came from different areas around the world and could possibly have contained lead and other harmful substances. Lime Crime changes that because it provides customers with makeup that is bold, but is also good for their skin. Doe Deere has worked to make this type of makeup a possibility. In the past, it was only a dream that a makeup company would be able to do the bright colors and bold looks that Lime Crime does; now, it is a reality.
There are many different types of makeup that Lime Crime offers. These range from bright blue lipstick to neon orange eye shadow. All of the makeup from Lime Crime can be mixed and matched. The company was created for the sole purpose of allowing customers to pick and choose what they want to wear. There is no makeup on Lime Crime that is made specifically to match anything. The makeup that is offered by the Lime Crime company is all about the personality of the wearer. It does not matter if it appears to clash, if it is something that the wearer enjoys, it matches. Unlike other makeup companies, it is less about the advertisement of the company on the customer’s face and more about the happiness of the customer.
Lime Crime focuses on people who like bold looks and bright colors. They do not sell make up that is made to blend in or have neutral colors. That would defeat the art of doing makeup. Lime Crime customers are able to pick the makeup that comes in colors they like. Wearers are able to be a true advertisement of their own personality when they are using Lime Crime. It is a makeup that is made to be tailored to their own specific preferences and can showcase both style as well as the personality of the person who is wearing the makeup.