Fashion is not just the latest trend in footwear or clothing. True fashion is a state-of-mind. It is where the spirit meets the street so to speak. Everyone has their own fashion sense. Some people follow Italian or French trends while others look to various ethnic groups for clothing ideas. Sports fashion has become big business in the United States and the new strategic planner for the Pittsburgh Steelers is building a complete fashion line around sports and fashion. The new strategic planner in none other than Susan McGalla, the well-known retail executive, fashion expert, and consultant. McGalla has assumed the responsibility of building a head-to-toe fashion line around the Pittsburgh Steelers. Susan knows what she is doing. She spent years in the retail business learning the tricks of the trade. Her new position gives her the opportunity to use all her talents. Susan is building an online location for consumers that includes name brand clothing, jewelry, accessories and sporting goods. According to McGalla, the website is a place to wear what the Steelers wear when they are not on the field. Susan McGalla honed her marketing skills while she was President of American Eagle Outfitters. And when she was offered the position of CEO of Wet Seal, she couldn’t resist the chance to get her feet wet in the young women’s fashion market. McGalla is using all her talents to turn the Steelers website into a household shopping destination. There are plenty of choices when it comes to black and gold on the website. A Pittsburgh Steelers fashion website wouldn’t be the same without a healthy representation of clothing and accessories in black and gold. But McGalla is not leaving out other fashion combination. The website has Victoria Secret pink, Tommy Bahama prints and Pandora silver jewelry that can be worn with anything. McGalla likes to say the ireport website is an easy way to shop using any device. All it takes is a click or two to be part of the Steelers fashion trend where the understated Steelers logo can be appreciated and worn with pride. The Steelers and McGalla have another win with the new fashion website. The site is designed for consumers of all ages, and that is certainly Super Bowl Worthy.