Doe Deere, owner and CEO of Lime Crime Cosmetics has a list of crimes that she likes to commit. That is, of course, fashion crimes. Her line of Lime Crime cosmetics testifies to that fact she loves bright and bold cosmetics and fashion. Recently, in an interview Marlen Komar, Deere unleashed seven fashion crimes that she enjoys breaking. She feels that no one should be trapped by fashion rules. The first fashion law that she enjoys breaking is: Don’t wear a bold eye with a bold lip. She states that she likes breaking this one daily. Second: Don’t mix too many colors. Deere thinks you should trust your instincts and have fun with color. Third: Don’t Mix Too Many Patterns. Like colors, Deere thinks that patterns are meant to be fun. Fourth: Don’t wear socks with open-toed shoes or heals. Fifth: You can only wear black or neutrals if you have unnaturally colored hair. More than likely if you have unnaturally colored hair you are a person who loves color. Don’t limit the color you wear because of your hair color. Sixth: You have to dress your age. Don’t let age slow you down from enjoying bright colors and youthful fashions. Seventh: You have to stick with occasion specific dressing. Don’t let a special dress or outfit hang in your closet unused when you can pull it out and wear it on a perfectly normal day to make you feel special.
When looking at a picture of Doe Deere, you might be fooled into thinking she is just a girl that loves wild, bright colors and very non-traditional fashion; however, if you look deeper you will be amazed. Deere is actually a very smart business woman who is not afraid to take a chance on colors and fashion that she knows makes people feel good. She began her business as an eBay company in 2004. Without a lot of thought of what it might become, she simply named her eBay company Lime Crime. Today, that name is synonymous with bright colors and not being afraid to be yourself in whatever color that may be for you. In 2008, Deere developed and launched her line of colorful cosmetics that has been a success in making women feel great as beautiful individuals.
Doe Deere was born in Russia and raised in New York City. She started out small, but has achieved much success with her Lime crime cosmetics. She has grown her business and brand to a successful business. Deere was named one of the Top Inspiring Female entrepreneurs by Self-Made magazine. Her typical day is very serious, meeting separately with her Creative Director, President and VP, and her COO to discuss trends and the business in order to keep everyone informed and on the same page. She also spends part of her day developing new product in the lab with a chemist. All the while, she is sporting lively cosmetic colors and bold fashions.