The arrival of a new brand on main street and as a digital presence has always led to much excitement and the Honey Birdette lingerie brand has seen a major level of sales and growth not often seen in the retail industry since its launch n 2006. Already a major success in its home nation of Australia, the Honey Birdette range is now making its way around the world with the company targeting faster than expected growth in North American and the U.K.
In the U.S. alone Honey Birdette has grown at an amazing rate with Online sales rising by 374 percent across the last 12 months that has led to a new plan to provide a dedicated Online sales platform for U.S. consumers to enjoy; the new sales platform will make it easier for all North American customers to get special offers, faster shipping, and complete returns in a faster and simpler way.
Growth in the U.K. has been focused more on the development of physical brick and mortar locations that have already proven a success with three stores opened in the U.K. by the end of 2016. Sales have been so impressive that Honey Birdette is now looking to open up to 40 new stores across the U.K. in some of the best known metropolitan areas within the
Luxury has rarely looked as good as it does with the Honey Birdette brand that brings impressive products to the world of retail along with a sense of fun that reflects much of the Australian heritage of the brand.
Eloise Monaghan was enjoying a glass of champagne with a friend in 2006 when she hit upon the idea for Honey Birdette and began exploring how best to bring her vision of luxury lingerie and other luxury products to customers Online and in the opulent stores in some of the world’s most impressive destinations.