Bumble has once again changed the status quo with a networking service empowering woman in professional opportunities. Bumble is four years old, and as the founder Whitney Wolfe Herd has introduced Bumble Bizz. The app connects women to industry professionals, brands, social influences, and potential mentors.
Users simply open the Bumble app, and are connected to the new pink page with a right swipe. This is classified as the professional sector. Possible connections are achieved by geo-targeting individuals within a specific vicinity. Just like with the friend and dating platforms, someone may be added into the network with a right or left swipe. With Bizz, women are still in charge.
According to Whitney Wolfe Herd, women are approached every day in a professional capacity, but networking has remained extremely masculine. She admitted this places women in a vulnerable position, and could cause feelings of insecurity during masculine meetings. This is the reason she wanted to put women in control. Instead of having to look through endless photos and listings, Bizz will open an individual’s professional photo. The user can scroll to look at photos of their work, a skills section, and a digital resume. Every user is required to have a profile including an about me section, and a headline.
The profile allows the user to share four jobs within their profile along with six photos. Whitney wants the users to be wise regarding the image they share because this is the first link to potential connections. The connection can either be accepted or passed. For those who require some help with their profiles, Bumble offers excellent advice on putting together a compelling profile to make job hunting much easier. There are no prompts for the users to share their ages, and Bumble does not provide job opportunities. Despite this, sometimes connections turn into something substantial.
The same photo verification tool used for the BFF and dating services will be implemented for Bizz. This makes certain the people users connect with are who they say they are. Once finished, the user can switch modes by returning to the home screen, and swiping right or left. The services are all integrated, so separated apps do not need to be downloaded. Bumble is already hosting panels and networking events for the users of Bizz. The new service is available to users in Canada, the United States, France, the United Kingdom, and Germany.
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