Fabletics takes on Amazon

Amazon is that company that is growing faster than any other athletic clothing company right now. Shoppers that have witnessed the way that Amazon is growing cannot deny that this is a monster company. Although, most people only know Amazon for things like books, electronics and music. Few would have guessed that Amazon may be one of the biggest competitors for athletic clothing companies like Fabletics.

 

This may be a surprise to some consumers, but Kate Hudson is aware. That is why she is doing everything she can to build a legacy when it comes to competing with someone like Jeff Bezos, founder of Amazon.

 

What Kate Hudson has discovered is that Jeff Bezos is adamant becoming dominant in every area. It is not enough for Amazon to be at the top when it comes to electronics or music. Bezos wants people to buy clothes from Amazon just the way that they are interested in buying toiletries or snacks.

 

Kate Hudson knows that she cannot compete with Amazon on these levels where they are selling other products, but she does believe wholeheartedly that she will be the one that is at the top of her game when it comes to outlet clothing for women. She is the one that is marketing the brand, and she knows all about the things that it takes to lure women that are trying to make the most of their shopping experience.

 

Hudson has put forth a solid plan to get women to take a lifestyle profile quiz where they can make notes on what they like best as a customer. Once they sign up for this they will have the chance to get into a VIP membership where clothes can be shipped to them based on their preferences.

 

This is light years ahead of what Jeff Bezos has done for Amazon, and that right now is the thing that makes people notice Fabletics over other companies. All of this is advertising that Jeff is outsourcing happens because he does not have the ability to do this on his own.

 

Kate Hudson, however, has shown the world that she is the face of Fabletics. She is the one that is helping with the design of the clothes as well as the comfort level and prices that are associated with these clothes. That makes her a very intricate part of the brand that she is promoting.

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