Doe Deere is doing her thing when it comes to the world of cosmetic rebellion. This is exactly what her site represents because she is not your typical cover girl that is playing it safe. To the contrary, Doe Deere is the fashionista that crossed over into cosmetics, and now she appears to be expanding her Lime Crime line of products.
Semi-permanent hair dye is something that Doe Deere has been experimenting with for a long time. Anyone that has seen a video or a photo of her knows that her natural hair color is something that she would rather do without when it comes to her sense of style. It all plays into her desire to make her brand different.
As a brand builder Doe Deere realizes that a large part of the marketing process is selling yourself. When she has the Lime Crime brand put out there for the world to see she is utilizing herself as the main marketing tool. This is something that she has as an advantage over other bigger companies that have people in charge that are simply sitting behind a desk.
It does not matter how much Lime Crime expands and grows. Doe Deere is not taking a backseat to advertising the products that are part of her company. She started in a place at the bottom where she was visible to the customers. Now that Lime Crime has more than a million Instagram followers it still seems like a good fit for Doe Deere to be in the front leading the way to the new products that she is unveiling.
This marketing technique is successful for Doe Deere because she is the one that her fans know. It is true that there are other women that are on the website to promote the lip gloss, lipstick and hair dye, but people associate Lime Crime Cosmetics directly with Doe Deere. Her face is the face of this brand, and that is why this has become a genius way to market without actually going into mainstream operating costs for advertising.
Doe Deere has been able to play it smart over the years because she was willing to promote the product on YouTube and actually wear what she was promoting to others. This causes people to notice her, and that is how a lot of her followers became loyal to the brand. Learn more: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/
People that are patronizing Doe Deere and her brand know that they are investing directly into someone that wants to promote the highest quality. There is no changing of the guards when it comes to who is in charge. This is what women like when they see the products that she is offering. They know that they can expect the same quality from the new semi-permanent hair dye that they have been able to expect from the eyeliner and lipstick products that they have been using all along. Doe Deere has become someone that connects her customers with new products through social media.