The 1964 Winter Olympics were held in Lake Tahoe CA, and the Cushing family has owned and managed the Squaw Valley Stadium and Resort for over 60 years. It wasn’t until 2010 that they relinquished their ownership, and entrepreneur Andy Wirth was made CEO and president of Squaw Valley Holdings. Mr. Wirth is an experienced and professional business entrepreneur, and he was an excellent choice to succeed the Cushings.
Wirth was a phenomenal fit for the position, which at the time consisted only of Squaw Valley Ski Resort, but that didn’t last for long. Mr. Wirth has incredible business skills and talents, which he put to use as soon as he arrived at Squaw Valley.
The first thing he did as CEO was to use $6 million for the renovation of the resort. This included lifts, resort rooms, and the stadium, and by doing this he was inviting more tourists to visit Squaw Valley.
Wirth began his career over 25 years ago with Steamboat Springs Ski Resort in Colorado. After graduating from Colorado State University, he began as marketing manager and worked every position in the resort. He finished as CMO and president of Intrawest, which was the company that bought Steamboat Springs. Mr. Wirth is a loyal, honest businessman, which is difficult to find in this age.
In 2015, Wirth was elected chairman of the Reno-Tahoe Airport Authority. It was only logical since he donated so much of his time in creating improvements for North Lake Tahoe. He was involved in the Clean Air Project, and he represented Squaw Valley in the incorporation vote. Andy fell in love with the mountains and the people and is dedicated to making this community home for all the residents.
In 2013, he was involved in a horrific skydiving accident, and his arm was torn from the socket when he landed on a wooden pole. Miraculously, the surgeons were able to reattach his arm, and in the 10 months of recovery, he began the first Ironman Competition In Lake Tahoe and participated in it. Andy Wirth is a dedicated entrepreneur and philanthropist and an asset to Squaw Valley.